The Shirt Company
Luxury Women's Blouses & Formal Wear
Magento 2 upgrade with the customer at the heart
40%
Conversion rate increase
30%
Jump in sales
6%
Reduction in drop offs
Luxury Women’s Fashion
The Shirt Company is an independent boutique luxury women’s fashion brand based in London since 2007, focused exclusively on women’s shirt and blouses. They create unique go-to women’s clothing that simple and made for modern living.
The Problem
The Shirt Company had been working with us for many years with us looking after their existing Magento 1 website with security updates and support.
With the need to migrate to Magento 2 we agreed this was the perfect time to design a website that was made for the customer, making it easier to use and effortless to checkout. We needed to capture the history of the brand whilst delivering something new, functionality and ready to grow the company.
Our Solution
We had a number of discovery meetings with The Shirt Company to really drill down on who their customers were, used their analytics data to challenge and refine this to create a number of persona’s that we would be creating this ecommerce website for.
Using wireframe we created the user journey taking input from the team to ensure we were adding value to the experience whilst keeping it slick and effortless.
After migrating all of their existing Magento 1 data we crafted their new online shopping solution within 3 months including Glopal Integration, upgrading to Stripe for mobile payments, QA testing and deployment.
Enhanced UX: Clear CTAs, Effortless Navigation, and Faster Performance
We implemented a complete UX overhaul to create a more intuitive and streamlined experience. Clearer call-to-actions (CTAs) were introduced to guide users toward key actions, improving conversions. Navigation was simplified to make it easier for visitors to find what they need quickly, while performance optimisations ensured a faster website, reducing load times and enhancing user engagement.
Boosting CRO with Size Guides, Enhanced Swatches, and More Product Images
We added key elements to drive higher conversion rates (CRO) and improve the overall shopping experience. A detailed size guide, featuring both image and text options, was introduced to help customers make more informed purchasing decisions. We also enhanced the product swatches for easier selection and added more product images to give customers a better understanding of what they’re buying. These updates not only boost customer confidence but also reduce hesitation, leading to higher conversions.
The Results
The new website hit the ground running seeing a huge 40% increase in conversion rates and seeing record months in December and January with a 30% jump in turnover.
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