CRO - Actuate Digital

Increase Conversions to Increase Sales

Getting more traffic is great, but turning visitors into customers is better. As a specialist Conversion Rate Optimisation Agency, we help you make the most of the traffic you already have. Instead of relying solely on paid acquisition, we focus on eCommerce conversion rate optimisation – removing friction, improving usability, and guiding more users to complete a purchase.

At Actuate, our data-driven CRO services are led by experienced strategists who know how to spot leaks, test changes, and increase ROI.

Talk to the CRO experts

Why is CRO so Important?

Getting someone to your site is just half the battle. If they’re not converting, you’re leaving money on the table. According to Adobe, brands that invest in CRO see an average 223% ROI. Even simple UX fixes can result in a 35% boost in conversion rates.

As a performance-focused CRO agency in the UK, we focus on removing friction, reducing bounce rate, and helping your customers buy quickly, clearly, and confidently.

Book a CRO audit

Measuring CRO

We don’t guess. We identify exactly where users lose interest, abandon baskets, or get stuck, using tools like heatmaps, scroll depth tracking, user session recordings, conversion funnels, and click/heat maps. This gives us real, visual insight into how people interact with your store.

We also track form completion rates, cart abandonment, mobile vs desktop performance, and more – giving you a clear view of where your revenue is slipping through the cracks.

With that data, we create prioritised plans that directly address those issues, so we can help you build a store that doesn’t just look better, but actually converts more of the traffic you’re already paying for.

What’s involved in a CRO Strategy?

Our CRO services are custom-fit to your store, platform, and goals:

A/B Split Testing

A/B testing can improve conversion rates by up to 49%. We test real user behaviour to determine what converts best, from CTA placement to layout changes.

User Journey

Smoother journeys can reduce cart abandonment by up to 35%. We analyse how users move from a landing page to the checkout and identify friction points that cause drop-off.

Heatmaps

Brands using heatmap tools report up to a 20% increase in CTA interactions. Click, scroll, and movement data tell us what grabs attention – and what doesn’t. These insights shape layout and content placement to increase engagement and time on site.

Multivariate Testing

We test combinations of content elements (like headers, buttons, and imagery) to find the best-performing layouts. This is especially effective on high-value pages like PDPs and category listings, where small changes can lift sales by 15-25%.

Customer Persona’s

We segment your audience by intent, behaviour, and value. Tailoring experiences to different types of customers improves relevance and can boost conversions by over 200% when paired with personalisation.

UX/UI: User Interface & Design

88% of users won’t return after a poor experience, so first impressions matter. We don’t just make your site look good – we make it usable. Faster load times and cleaner interfaces help reduce bounce rate and increase purchase intent.

Let’s Turn More Clicks into Customers

CRO isn’t a one-and-done project. It’s a long-term growth lever. As a data-led CRO agency in the UK businesses depend on, we help you increase revenue, improve ROI, and create the next nice problem: how to keep up with growing demand.

Book your CRO workshop

Testimonial from Daniel Wright, Acquisition & Retention Manager, Reliant

Their team leverages their expertise to provide sound opinions and advice to guide the project in the right direction.

Daniel Wright
Reliant

What our clients say

Without Actuate’s help and support, our original website wouldn’t have succeeded. Time was of the essence, and Actuate stepped in to deliver a swift turnaround. The new site has performed exceptionally well ever since. We continue to grow thanks to Actuate. ❤️ Thanks guys!”

Chantelle Telford
Robinsons of Bawtry

I like working with Actuate because they care about what they do, they clarify the detail to get the job done right. They have worked incredibly hard with our complex needs and have been on hand for help and advice every step along the way…

Catherine Lund-Barker
Elcometer

Working with Actuate is a pleasure — they are really trying to help, they listen and offer solutions to solve the problems. Thanks for all your help so far.

Rafael Bielinski
Buller Ltd

I worked with Actuate on the redevelopment of the Pickett London website. Their team is an excellent asset for any company or team, it was a pleasure to work with them – easy to communicate with, easy to reach and always willing to help.

Oliver Moser
Pickett

We have worked with Actuate for several years and have been constantly impressed by their work ethic, solid development skills and attention to detail. They continue to amaze us with their knowledge of Magento to meet our growing needs

Rob Dyer
Be My Bear

Frequently Asked Questions.

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What are the benefits of upgrading to Magento 2?

As the original Magento is no longer supported by Adobe, migration to Magento 2 is essential for your cybersecurity. Unsupported your site will no longer receive updates and security vulnerability patches, putting you, and your customers at risk of a cyber-attack. To ensure your legal compliance with the UK & EU General Data Protection Regulation (GDPR) and also the Payment Card Industry Data Security Standard, (PCI-DSS), we highly recommend migration to the far more secure, Magento 2.

Supported by the army of Magento open-source developers, Magento 2 is highly customisable, so it grows with your business. As your Magento development agency, we’re here to custom-build additional features and functionality as an when you need it.

Although it is already super-fast right out of the box, we can also add Hyvä to Magento for blazing-fast performance and near-perfect page load speed; whilst Adobe Sensi, powerful AI-driven merchandising, helps increase your average order total by making personalised product suggestions to your customers.

Does Magento integrate with third-party systems and applications?

As your Magento 2 agency, we’re here to make your life simpler. Our eCommerce site developers know a thing or two about third-party integrations and will advise on all potential system integrations to streamline your sales and delivery processes.

Integrating your ordering, warehouse, accountancy and logistics operational systems, you’ll reap the benefits of real-time inventory tracking, whilst your customers experience seamless delivery and returns.

Is Magento the right platform for selling B2B?

Magento is the highest-ranked B2B eCommerce platform on the Internet Retailer 300 list.# and currently, over 30% of Magento stores are in the B2B sector.

Magento B2B offers a truckload of convenient and easy-to-implement features to get your B2B eCommerce store working efficiently, helping you achieve more so you reach your sales targets with ease.

As a highly experienced Magento B2B agency, we’ll support your transition away from more traditional B2B sales methods, such as catalogues and telephone ordering. Faster, efficient online procurement and inventory tracking simplifies your day-to-day business management and provides a swift, easy system for your suppliers, stockists or service providers.

How long before my shiny new Magneto website is up and running?

Your Magento eCommerce development team understand that you want to start selling asap, (Of course, you do). We’ve been specialising in this open-source platform ever since its launch, which means our Magento-certified developers can deliver your attention-grabbing design, with all the functionality and performance you’ll ever need, in record time. Although all sites vary in size, on average, our eCommerce experts will design, build and launch your site in just 3 – 6 momths.

How much will it cost to build a new Magento website?

All of our quotations are tailored to your future eCommerce strategy and your specific requirements as a business; it is how we provide the most accurate and cost-effective quotations, saving you money overall. Prices for a brand-new, bespoke Magento 2 website start at £36,000 +VAT.

When it comes to our customers, there is no such thing as average – every business is unique, so we adapt to suit you, creating sites for all budgets. We offer flexible payment plans too to help spread the cost, if that works best for you.

If you are looking to migrate from Magento version one with a Magento 2 upgrade, the process is a little different, prices for Magento migration start from £32,000 +VAT.

How does the Magento website development process work?

We’ve designed a straightforward, 7-step design, build and launch process, helping you manage your Magento 2 website development project, so you always know where you stand. We believe that uncomplicated is always better.

Can you help with ongoing website maintenance and management after launch?

As your Magento agency, we’re here for the long haul. As your eCommerce website development partners, we are here to provide Magento 2 support whenever you need us, whether that is helping you to maintain and manage your site, ongoing conversion rate optimisation developments, or to add functionality that helps you scale.

Conversion Rate Optimisaton Agency