We’re Actuate, a performance-first eCommerce agency in Manchester, specialising in Magento development, Shopify builds, Adobe Commerce projects, and Hyvä theme development.

We don’t do pretty-but-pointless websites. We build high-performing websites that move customers through the journey and straight to checkout. Fast, functional, scalable, and conversion-driven.

If your site’s not selling the way it should, you don’t need another agency. You need a team that knows what’s broken, how to fix it, and where the next nice problem’s waiting.

ACTUATE, [ak’ tew-ate], Transitive verb. To cause to act, influence, incite to action, motivate.

Our Process

Talk first. Fix fast.

We begin with the NNP Workshop: a focused look at your site, your data and the things getting in the way. You’ll receive clear insights, prioritised actions, and a practical plan to move forward with confidence.

Book Your NNP Workshop

Design and build with purpose

We develop sites built for performance. UX, design, and development are handled in-house by one team working closely together. We select the platform that best suits your business needs, then configure and optimise it to deliver results.

Explore Our Platform Expertise

Optimise what’s live

Going live is a milestone, not the endpoint. We continue improving performance through speed enhancements, journey refinement, testing, and selective use of tools such as Hyvä when they offer clear advantages.

Let’s Optimise What’s Live

Support growth, long-term

We stay involved to support ongoing improvements, technical updates, and performance tracking. Our goal is to ensure sustained progress and prepare your site for whatever comes next.

Get Ongoing Support

Our Process

We Are Driven by One Thing: Your Conversion Rate Optimisation.

Supercharging your site’s performance and functionality, we create custom, conversion-driven sites. (In fact, we’re a little obsessed with conversion, truth be told.) Designed to enhance user engagement and optimise the customer journey, we help you smash your sales targets and your business growth goals.

Motivated by Your Success.  (Not ours).

We build everything around your conversion rate. From UX and page speed to CRO testing and checkout flow, every decision is shaped by what drives sales. Custom, clean, and built for results, not decoration.

If it doesn’t improve performance, it doesn’t go live. Simple as that.

Straight-talking, Jargon-free, Practical Advice

UX built to convert

We’re not here for the spotlight. We’re focused on outcomes: bigger orders, higher conversion rates, faster performance, and fewer blockers between you and your next nice problem.

Whether we’re replatforming to Adobe Commerce, speeding things up with Hyvä, or improving retention through CRO, the goal stays the same: to help your business grow harder, faster, and smarter, so you can unlock your next nice problems.

If you’re winning, we are too.

Decisions Based On Data

We don’t throw darts in the dark. Every change we make is backed by insight from how your customers actually behave. If something’s leaking revenue, we’ll spot it and fix it with improvements that make a measurable difference.

No delays. No drama.

We run tight processes and clear timelines, so you’re never left guessing. You’ll always know where things stand, what’s coming next, and how to plan around it even if things change, you won’t be left in the dark.

Backed by people who know their stuff

From devs to marketers, everyone here knows their way around Adobe Commerce, Magento 2 and Shopify. That means faster problem-solving, smoother launches, and less time explaining the basics. You’ll be supported by a team that gets it.

Safe, secure, and sorted

We keep your site secure, up-to-date, and fully compliant. From the latest platform updates to patching and PCI standards, you won’t need to worry about risk or regulation, we’ve got it handled.

B2C, B2B or D2C: We’ve Got You Covered.

Yes, we know home, garden, fashion and lifestyle inside out, how people browse, what drives conversions, and which on-site tweaks move the needle. We don’t stop there.

From ambitious start-ups to multi-site national retailers, from niche D2C brands to global manufacturers, we’ve built high-performing eCommerce stores across every kind of vertical. B2B, B2C, or somewhere in-between, we’ve done it, and we’ve done it well.

Whether your customers buy direct, order through distributors, or shop via third parties, your choice of eCommerce platform matters. Magento, Adobe Commerce, Shopify, or Hyvä, each one has its strengths. Our job is to match you to the one that sets you up to scale faster, convert better, and grow smarter.

Which Platform? Let’s Chat