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NNP Audit
eCommerce Strategy
Get from A to B with a strong road map of how to get there and what to expect along the way
UX/UI Design
Stand out to your customers with tailored UX/UI designed to make them convert
CRO
Boost sales and ROI with data-driven Conversion Rate Optimisation
Support & Maintenance
Maintenance and support packages to support your continued growth
Integrations
Connect your store to your ERP, warehouse and stock systems, so orders and stock stay right.
Switching Agency
Move your store to a new agency, with your access, code and data in your name.
Sectors
eCommerce expertise built around the way your sector actually works
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Shopify Website Design
A Shopify store that looks like your brand, designed around how people buy
We’re a Shopify and Shopify Plus agency for brands doing £2m or more online, and a Shopify Select Partner. We design and build stores. Our UX lead has spent 15 years working out what makes people click, scroll and buy, and if you’d rather meet in person, we’re right next to Piccadilly station in Manchester.
Your store probably started on an off-the-peg theme. It got you trading, and it still looks fine. But it looks a lot like everyone else’s. The size filter’s buried on a phone, and the menu follows how you organise stock rather than how people shop.
So we start with what your customers actually do, then design around it. Your brand still has to look like your brand. Every element has to earn its place commercially too.
Most design projects start with an NNP Workshop, which gives you a ranked list of what to fix and what each fix is worth.
Do you need a redesign at all?
Maybe not. If only a few pages are losing people, fixing those will pay back sooner than a full redesign. We’ll say so if the data shows it.
A redesign earns its cost in a few cases. The theme’s become hard to change, or the store no longer matches the brand. Or you’ve fixed individual pages and hit the limits of what’s there.
Custom theme or an adapted one?
Both can work, and the honest answer depends on how you sell.
| Adapted theme | Custom theme | |
|---|---|---|
| Best for | Simple catalogues and tighter timelines | Brands with a specific way of selling |
| Starting point | A proven theme, changed to fit | Your products and customers |
| Build time | Shorter | Longer |
| Room to change | Good, within the theme’s structure | Whatever you need |
| Risk to watch | Looking like everyone else | Paying for things you’ll never use |
Either way, we build it to stay quick as you add to it.
How does the design process work?
We follow a seven-stage process from strategy to launch, and your team signs off each stage. What you get depends on what your site needs, but it can include any of these:
- User research, from analytics and session recordings to talking to your customers
- Wireframes for the pages and journeys we’re changing
- Clickable prototypes you can try before anything is built
- User testing, to check the new design works with real shoppers
- Finished designs, ready for development
The person who reads your analytics designs the fix, so nothing gets lost between teams.
Which pages make the most difference?
Usually fewer than you’d think, and rarely the ones anyone guessed. We look hardest at these:
- Collection pages and filters. People should reach the right product in as few taps as possible.
- Product pages. This is where the buying decision gets made, or doesn’t.
- Navigation. It should follow how people shop, on a phone first.
- Basket and checkout. On Plus, there’s more room to change the checkout itself.
What did this get RevitaLash?
HaparGrace had just taken on the UK licence for RevitaLash. They needed a store that could stand next to a globally known beauty brand from the day it opened. We matched the brand’s look and tone, and built it on Shopify Plus in six weeks.
It loaded 80% faster than the brand’s own US site. It converted at 3.6% from launch day, and UK sales went up 15%.
Increase in UK Sales
Faster Than the US Site
Conversion Rate on Day One
What happens after launch?
Launch is when you get real data on the new store. Most of our design clients carry on with Shopify support and a full CRO audit every three months. Every build comes with CMS training too, so your team can change a banner without raising a ticket.
What our clients say
"What impressed us most was how quickly Actuate identified the root cause. Within the first call they'd spotted the metadata issue that had been tanking our traffic. Everything that followed has been just as sharp."
I like working with Actuate because they care about what they do, they clarify the detail to get the job done right. They have worked incredibly hard with our complex needs and have been on hand for help and advice every step along the way...
Without Actuate's help and support, our original website wouldn’t have succeeded. Time was of the essence, and Actuate stepped in to deliver a swift turnaround. The new site has performed exceptionally well ever since. We continue to grow thanks to Actuate. ❤️ Thanks guys!”
Their team leverages their expertise to provide sound opinions and advice to guide the project in the right direction.
I worked with Actuate on the redevelopment of the Pickett London website. Their team is an excellent asset for any company or team, it was a pleasure to work with them - easy to communicate with, easy to reach and always willing to help.
Working with Actuate is a pleasure — they are really trying to help, they listen and offer solutions to solve the problems. Thanks for all your help so far.
We've worked with Actuate for several years and the results have been consistent. Conversion rate up 113%, AOV up, bounce rate down. They know our business inside out, and it shows.
Frequently Asked Questions.
Ask my questionA brand-new Shopify store starts at £12,000 + VAT. We quote a fixed price once we’ve scoped it, with payment plans if they help.
Most Shopify builds take 8 to 12 weeks from first conversation to launch. Revitalash’s Shopify Plus store went live in six. A big catalogue or heavy ERP integration takes longer, and we’ll tell you before you commit.
Yes. We can adapt a proven theme or build one from scratch, depending on how you sell and what your budget’s better spent on.
It shouldn’t if your URLs stay the same and page titles and descriptions carry over. If URLs have to change, we map every old one to its new home before launch.
Yes, both. Plus gives you more room to change the checkout, and we’ll tell you if you don’t need it.
Yes. Every build comes with CMS training as standard, so your team can handle the basics without a developer.
Tell us what's getting in the way
Tell us a bit about your site and what you want it to do next, and we'll come back to you with what we'd look at first.
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