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Shopify CRO
Clear the app bloat, then find out what’s really losing you orders
We’re a Shopify and Shopify Plus agency for brands doing £2m or more online, and we run CRO programmes on retainer. Most of our clients are nowhere near us, but if you’d rather sit in a room than on a call, we’re right next to Piccadilly station in Manchester.
You’ve probably tried some of this already. You added an upsell app, a reviews app and a popup, and each one promised a lift. The app bill went up. The store got slower, and the conversion rate barely moved.
So we start by clearing out what’s dragging the store down. Then we watch what your customers do and fix what’s losing you orders, one change at a time.
Most projects start with an NNP Workshop. If you want a read on your own store first, run the free CRO review.
Why does Shopify CRO start with apps?
Every app can add scripts to every page, and you pay for them on every visit. Shopify’s servers are quick. What you’ve added on top usually isn’t.
We go through every app and script on the store. We keep the ones earning their keep and cut the rest. Where you don’t need an app at all, we build into the theme. It costs less to run afterwards, and later tests stand a far better chance of a clear result.
AutoID’s Shopify Plus store had collected years of apps. Some were out of date, and some did the same job as another. After the cull, pages loaded 38% faster.
What does a Shopify CRO programme cover?
Finding what’s costing you orders
We use session recordings, heatmaps and your funnel from landing page to confirmation, split by mobile and desktop. It shows where people get stuck or give up.
Fixing the obvious first
Plenty of what we find doesn’t need a test. A filter buried on a phone or a delivery charge that only appears at checkout just needs fixing.
Testing the rest
We test bigger changes on real traffic and keep what wins. Not enough traffic for a clear answer? We’ll tell you, and make the call on the evidence we do have.
Working through it in order
Fixes go in order of what they’re likely to return. You get a call every fortnight and a full CRO audit every three months.
Where do Shopify stores usually lose orders?
| Where | What we often find | What we’d look at |
|---|---|---|
| Navigation | Menus that follow how you organise stock | Rebuilding them around how people shop |
| Collection pages | Filters that are hard to find on a phone | Filter order, and how products display |
| Product pages | Not enough to make someone confident | Reviews, delivery information and fit or compatibility details |
| Basket | Costs that appear too late | Showing delivery early |
| Checkout | Steps nobody’s questioned | On Plus, the checkout itself |
| Store speed | Apps and theme bloat | App audit and theme clean-up |
What did this get Robinsons of Bawtry?
Robinsons have been selling premium brands from their boutique in Bawtry since 1986. We moved them onto Shopify, and conversion went from 0.8% to 1.6% straight after launch. Three weeks in, they had more orders than they could keep up with. They had to push back their next meeting with us.
We’ve been on retainer since, working through product listings, product pages, reviews and shipping messages one change at a time. Conversion is now up 109% and revenue is up 551%.
Increase in Conversion Rate
Increase in Revenue
Increase in Visitors
When isn’t CRO the answer?
When there isn’t enough traffic to learn from, or there’s a bigger problem underneath. AutoID’s first problem was stripped-out metadata. No amount of testing would have brought back their search traffic, so we fixed that first.
What our clients say
"What impressed us most was how quickly Actuate identified the root cause. Within the first call they'd spotted the metadata issue that had been tanking our traffic. Everything that followed has been just as sharp."
I like working with Actuate because they care about what they do, they clarify the detail to get the job done right. They have worked incredibly hard with our complex needs and have been on hand for help and advice every step along the way...
Without Actuate's help and support, our original website wouldn’t have succeeded. Time was of the essence, and Actuate stepped in to deliver a swift turnaround. The new site has performed exceptionally well ever since. We continue to grow thanks to Actuate. ❤️ Thanks guys!”
Their team leverages their expertise to provide sound opinions and advice to guide the project in the right direction.
I worked with Actuate on the redevelopment of the Pickett London website. Their team is an excellent asset for any company or team, it was a pleasure to work with them - easy to communicate with, easy to reach and always willing to help.
Working with Actuate is a pleasure — they are really trying to help, they listen and offer solutions to solve the problems. Thanks for all your help so far.
We've worked with Actuate for several years and the results have been consistent. Conversion rate up 113%, AOV up, bounce rate down. They know our business inside out, and it shows.
Frequently Asked Questions.
Ask my questionIt’s the work of getting more of your existing Shopify traffic to buy. On Shopify, that usually starts with cutting apps and theme bloat, then fixing and testing what’s losing orders.
It depends on your conversion rate and how big a change you’re testing. Many stores don’t have the traffic for small tests to reach a clear answer. We’ll tell you which tests your store can support.
We check what each app does and test on a development theme before anything goes live. Where an app does a job you still need, we keep it or build that job into the theme.
App and speed fixes show up quickly, because they affect every visitor from the day they go live. Testing takes longer, and how long depends on your traffic.
Yes, both Shopify and Shopify Plus. Plus gives you more room to change the checkout, which is often worth testing.
You get a call every fortnight, a full CRO audit every three months and a plan for the quarter. We review the retainer every quarter so you can scale it up or down.
Tell us what's getting in the way
Tell us a bit about your site and what you want it to do next, and we'll come back to you with what we'd look at first.
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