UX/UI Design - Actuate Digital

eCommerce Stores That Convert.

Your website might be up and running, but if users aren’t moving from browse to basket smoothly, you’ve got a UX problem. Clunky interfaces, unclear layouts, or friction at checkout all impact conversions – and often go unnoticed until the numbers start slipping.

Great UX and UI fix that. They make it easier for people to shop, spend, and come back. At Actuate, we use data and research to transform eCommerce user experience into something that’s intuitive, efficient, and built to convert. From homepage to checkout, we focus on UX design for eCommerce that improves flow, increases purchases, and keeps people coming back.

“For every £1 invested in UX, businesses see a return of £100 – that’s a 9,000% ROI.”

WebAlive

User Experience Research

Great eCommerce UX design starts with understanding your users. We dig into analytics, heatmaps, competitor benchmarks, and industry trends to uncover how your customers behave, where they hesitate, and why they drop off.

This insight helps us craft a seamless eCommerce user experience that’s informed by real behavior – not guesswork. The result? Better retention, more repeat buyers, and a checkout flow that doesn’t get in the way.

User Interface Design

Once we’ve mapped the journey, we bring it to life with a clean, responsive eCommerce UI design. Every element – mega menus, product listings, calls to action-is purpose-built to reduce friction and boost engagement.

Our design work pairs strong visuals with smart interaction, combining brand storytelling with performance-focused structure. It’s UX design for eCommerce that doesn’t just look good, it works hard behind the scenes to increase conversions.

Ready For Your Next Nice Problem?

Improving eCommerce UX design and eCommerce UI design isn’t about polishing pixels – it’s about unlocking serious performance. With better customer journeys, you get more revenue, stronger loyalty, and fewer abandoned carts.

Our NNP Workshop gives you a roadmap to get there. It’s a focused, jargon-free audit of your current site, backed by real data and presented in a short, sharp walkthrough video. You’ll know what’s working, what’s holding you back, and what needs to change to unlock the next nice problem waiting for you.

Book your NNP Workshop

Testimonial from Daniel Wright, Acquisition & Retention Manager, Reliant

Their team leverages their expertise to provide sound opinions and advice to guide the project in the right direction.

Daniel Wright
Reliant

What our clients say

Without Actuate’s help and support, our original website wouldn’t have succeeded. Time was of the essence, and Actuate stepped in to deliver a swift turnaround. The new site has performed exceptionally well ever since. We continue to grow thanks to Actuate. ❤️ Thanks guys!”

Chantelle Telford
Robinsons of Bawtry

We have worked with Actuate for several years and have been constantly impressed by their work ethic, solid development skills and attention to detail. They continue to amaze us with their knowledge of Magento to meet our growing needs

Rob Dyer
Be My Bear

I worked with Actuate on the redevelopment of the Pickett London website. Their team is an excellent asset for any company or team, it was a pleasure to work with them – easy to communicate with, easy to reach and always willing to help.

Oliver Moser
Pickett

I like working with Actuate because they care about what they do, they clarify the detail to get the job done right. They have worked incredibly hard with our complex needs and have been on hand for help and advice every step along the way…

Catherine Lund-Barker
Elcometer

Working with Actuate is a pleasure — they are really trying to help, they listen and offer solutions to solve the problems. Thanks for all your help so far.

Rafael Bielinski
Buller Ltd

Frequently Asked Questions.

Get in Touch

How do I choose between Magento and Adobe Commerce?

One of the most important parts of your eCommerce strategy is your choice of digital platform, ensuring this fits with the needs of your growing business. That’s exactly why we take a holistic view of your entire business, assessing your overall aims, sales goals and growth ambitions.

So, what is the difference between Magento and Adobe Commerce?
Magento is a great choice for start-ups and SMEs, offering customisable open-source eCommerce applications, which can be added at any point, it is free to use and therefore provides maximum functionality for no annual fee; once built, the only costs to cover are your domain and hosting.

Adobe Commerce and Adobe Commerce Cloud are commercial platforms with additional features and support options. It’s perfect for national or international businesses with multiple branches or franchises as it can create sub-accounts with different pricing, offers and even products using the tiered account structures, making regional management hassle-free, and far less time-consuming.

Adobe Commerce is usually a better choice for medium-large organisations as both are licenced software and have an annual fee; however, this can depend on your specific circumstances and your projected turnover growth. Our eCommerce experts are always happy to advise; simply hop on a call.

What is the average lifespan of a website?

Ultimately, this depends on your site’s ability to grow with your successful, expanding business. A flexible site with customisable features will offer maximum scalability – growing as you grow. This prevents you from frequently rebuilding your site. In fact, we only build sites that we guarantee will meet your needs for the next 3 – 4 years, minimum.

Is page speed important for SEO?

In short, very.

Okay, we’ll expand on that. Google’s Core Web Vitals Search Algorithm rewards websites that optimise their site speed and performance to better user experience for their customers. So, the faster your site, the stronger your SEO, contributing to your overall position on the search engine results pages, or SERP.

But how fast does a website need to load? The ideal page load speed is 1-2 seconds. But it is worth keeping in mind that delays are costly. According to research by SEO consultancy, Hobo, 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. A 2-second delay in load time resulted in abandonment rates of up to 87%.
The faster your performance the better. As a certified Hyvä theme partner, we are able to turbocharge your site, delivering lightning speeds, and the very best shopping experience for your customers – which, by extension, maximises your sales.

What payment methods are accepted by Magento and Adobe Commerce?

Both platforms support a wide variety of payment gateways offering wide consumer choices including PayPal, Braintree, WorldPay and Authorize, along with Apple Pay, Google Pay and Amazon Pay. Magento 2 also includes credit options, such as Klarna and Clearpay.

What is the best security for eCommerce websites?

As you’d expect from Adobe, both Magento 2 and Adobe Commerce have a whole host of cybersecurity features to protect both you as a business and the Personal Identifiable Information (PII) of your customers.

Secure Payment methods, as above, mean that you’ll remain compliant with the PCI Standard, whilst frequent updates for Magento 2 and Adobe Commerce ensure that all known vulnerabilities are immediately remedied by Adobe. We highly recommend that all Magento customers migrate to Magento 2, mitigating any cybersecurity risk, keeping your customer data safe, and your business legally compliant.

Can eCommerce be used to sell digital goods or professional services?

Magento 2 and Adobe Commerce both support the sale of digital downloads and services as well as the physical products that you might traditionally associate with eCommerce.

Whether you are selling Business-to-Business, (B2B), Business-to-Consumer, (B2C), or Direct-to-Consumer, (D2C), we can advise on the best platform for your business.

Can I arrange a face-to-face meeting to discuss my website’s development?

Well of course, we love nothing more than meeting new, like-minded people, and as great as video calls are, there is nothing better than getting our heads together around a table.

We offer a free consultation with absolutely no obligation.

Our Magento and Adobe Commerce agency in Manchester is located centrally, right by Piccadilly train station. Let us know when’s good for you, and we’ll pop the kettle on.

Can’t meet us in person? That’s not a problem, just drop us a line and we’ll hop on a video call.