eCommerce Strategy Services | B2B & CRO-Focused Strategists

Transform Your Digital Commerce Presence

Every successful store starts with a clear strategy. One that’s shaped around your business, your audience, and your goals. At Actuate, we build eCommerce strategies that aren’t just smart on paper – they drive performance in the real world.

We benchmark your current setup, audit your performance data, and align everything with your commercial objectives. From technical architecture to customer journeys, nothing is left to chance. Our goal is simple: help you build a site that converts today and supports growth tomorrow.

If you’re building from scratch, planning to replatform, or ready to scale up – we’ll create the strategy that gets you there.

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eCommerce strategies built around what matters.

If you don’t need it, we don’t sell it.

Our eCommerce strategies are built around what matters. No fluff, no upselling. We work closely with your team to understand what your business really needs, then build a focused plan that avoids waste and maximises return. You’ll get clarity on where to invest and confidence in why it matters.

We back this with data, experience, and tools that help validate decisions before you commit to anything.

Long-Term Partnerships

We don’t walk away after the plan is signed off. Our eCommerce strategists stay involved as your store develops, launches, and evolves. As your goals shift, so does our approach – from CRO audits to optimisation roadmaps, we’re here to help you unlock each next nice problem.

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Knowing Your Audience

Conversion starts with understanding people. We dig into your data, build out customer profiles, and segment your audience to tailor experiences that make sense to real buyers – not just generic personas.

Understanding motivations, pain points, and buying triggers allows us to design smarter journeys and more targeted content. The result: fewer drop-offs, higher intent, and better returns from your marketing – whether you’re targeting consumers or building out a complex B2B eCommerce strategy.

Consumer-Focused UI

You’ve got seconds to make an impression. Complex interfaces, unclear calls to action, and long-winded flows cost you sales. We focus on designing UI that’s clean, intuitive, and optimised for mobile – giving users a reason to stay, not click away.

That means fewer blockers at checkout, easier navigation, and more conversions from every session.

Your store can be smarter.
Faster. Built to convert.
Let’s build a strategy that unlocks your next nice problem.

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A/B Testing

We test ideas with real users – no assumptions, just clear answers. A/B testing allows us to trial variations of layouts, content, and calls-to-action to find out what performs best. According to Invesp, A/B testing can increase conversion rates by up to 49%.

Every test is measured. Every change is justified. You’ll get real insight into what moves the numbers.

CRO: Holistic Conversion Strategy

CRO isn’t just about checkout. It’s everything that leads up to it – from acquisition to onsite experience. We analyse metrics like average basket value, bounce rates, and user flow. Tools like GA4, Hotjar, and segment tracking help us identify exactly where conversions are slipping.

Then we fix it with data-led changes that make a measurable impact.

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Testimonial from Daniel Wright, Acquisition & Retention Manager, Reliant

Their team leverages their expertise to provide sound opinions and advice to guide the project in the right direction.

Daniel Wright
Reliant

What our clients say

We have worked with Actuate for several years and have been constantly impressed by their work ethic, solid development skills and attention to detail. They continue to amaze us with their knowledge of Magento to meet our growing needs

Rob Dyer
Be My Bear

I worked with Actuate on the redevelopment of the Pickett London website. Their team is an excellent asset for any company or team, it was a pleasure to work with them – easy to communicate with, easy to reach and always willing to help.

Oliver Moser
Pickett

I like working with Actuate because they care about what they do, they clarify the detail to get the job done right. They have worked incredibly hard with our complex needs and have been on hand for help and advice every step along the way…

Catherine Lund-Barker
Elcometer

Working with Actuate is a pleasure — they are really trying to help, they listen and offer solutions to solve the problems. Thanks for all your help so far.

Rafael Bielinski
Buller Ltd

Without Actuate’s help and support, our original website wouldn’t have succeeded. Time was of the essence, and Actuate stepped in to deliver a swift turnaround. The new site has performed exceptionally well ever since. We continue to grow thanks to Actuate. ❤️ Thanks guys!”

Chantelle Telford
Robinsons of Bawtry

Frequently Asked Questions.

Get in Touch

How do I choose between Magento and Adobe Commerce?

One of the most important parts of your eCommerce strategy is your choice of digital platform, ensuring this fits with the needs of your growing business. That’s exactly why we take a holistic view of your entire business, assessing your overall aims, sales goals and growth ambitions.

So, what is the difference between Magento and Adobe Commerce?
Magento is a great choice for start-ups and SMEs, offering customisable open-source eCommerce applications, which can be added at any point, it is free to use and therefore provides maximum functionality for no annual fee; once built, the only costs to cover are your domain and hosting.

Adobe Commerce and Adobe Commerce Cloud are commercial platforms with additional features and support options. It’s perfect for national or international businesses with multiple branches or franchises as it can create sub-accounts with different pricing, offers and even products using the tiered account structures, making regional management hassle-free, and far less time-consuming.

Adobe Commerce is usually a better choice for medium-large organisations as both are licenced software and have an annual fee; however, this can depend on your specific circumstances and your projected turnover growth. Our eCommerce experts are always happy to advise; simply hop on a call.

What is the average lifespan of a website?

Ultimately, this depends on your site’s ability to grow with your successful, expanding business. A flexible site with customisable features will offer maximum scalability – growing as you grow. This prevents you from frequently rebuilding your site. In fact, we only build sites that we guarantee will meet your needs for the next 3 – 4 years, minimum.

Is page speed important for SEO?

In short, very.

Okay, we’ll expand on that. Google’s Core Web Vitals Search Algorithm rewards websites that optimise their site speed and performance to better user experience for their customers. So, the faster your site, the stronger your SEO, contributing to your overall position on the search engine results pages, or SERP.

But how fast does a website need to load? The ideal page load speed is 1-2 seconds. But it is worth keeping in mind that delays are costly. According to research by SEO consultancy, Hobo, 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. A 2-second delay in load time resulted in abandonment rates of up to 87%.
The faster your performance the better. As a certified Hyvä theme partner, we are able to turbocharge your site, delivering lightning speeds, and the very best shopping experience for your customers – which, by extension, maximises your sales.

What payment methods are accepted by Magento and Adobe Commerce?

Both platforms support a wide variety of payment gateways offering wide consumer choices including PayPal, Braintree, WorldPay and Authorize, along with Apple Pay, Google Pay and Amazon Pay. Magento 2 also includes credit options, such as Klarna and Clearpay.

What is the best security for eCommerce websites?

As you’d expect from Adobe, both Magento 2 and Adobe Commerce have a whole host of cybersecurity features to protect both you as a business and the Personal Identifiable Information (PII) of your customers.

Secure Payment methods, as above, mean that you’ll remain compliant with the PCI Standard, whilst frequent updates for Magento 2 and Adobe Commerce ensure that all known vulnerabilities are immediately remedied by Adobe. We highly recommend that all Magento customers migrate to Magento 2, mitigating any cybersecurity risk, keeping your customer data safe, and your business legally compliant.

Can eCommerce be used to sell digital goods or professional services?

Magento 2 and Adobe Commerce both support the sale of digital downloads and services as well as the physical products that you might traditionally associate with eCommerce.

Whether you are selling Business-to-Business, (B2B), Business-to-Consumer, (B2C), or Direct-to-Consumer, (D2C), we can advise on the best platform for your business.

Can I arrange a face-to-face meeting to discuss my website’s development?

Well of course, we love nothing more than meeting new, like-minded people, and as great as video calls are, there is nothing better than getting our heads together around a table.

We offer a free consultation with absolutely no obligation.

Our Magento and Adobe Commerce agency in Manchester is located centrally, right by Piccadilly train station. Let us know when’s good for you, and we’ll pop the kettle on.

Can’t meet us in person? That’s not a problem, just drop us a line and we’ll hop on a video call.