About Us

About Us

We Build the Problems You Want to Have.

We’re Actuate – a leading eCommerce development company in Manchester built for brands that are growing fast and need a site that won’t hold them back. We design, build, and optimise high-performing stores across Magento, Adobe Commerce, Shopify, and Hyvä – and we do it with one goal in mind: momentum.

actuate [ak-tew-ate] – verb: to cause to act, influence, incite to action, motivate.

We’re not here to patch things up and move on. We’re here to help you move forward. That means tackling the problems that are slowing you down now – and setting you up for the better ones that come next.

The kinds of problems we love?

  • Like figuring out how to reward your most loyal customers.
  • Or finally cracking average order value with smarter bundling.
  • Or deciding when it’s time to bring fulfilment in-house.
  • Even planning for global expansion with multi-currency and multi-language baked in.

This is where we work best – turning blockers into breakthroughs and laying the groundwork for whatever’s coming next.

Because the only problems worth having? Are the next nice problems.

Meet the Team

Mat O'Connor Founder at Actuate Digital

Mat O'Connor

Founder

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Steven Campbell UX/UI Designer at Actuate Digital

Steven Campbell

UX/UI Designer

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Jessica O'Connor Marketing Manager at Actuate Digital

Jessica O'Connor

Marketing Manager

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Vishal Sutariya Developer at Actuate Digital

Vishal Sutariya

Developer

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Lenny Wellness Officer at Actuate Digital

Lenny

Wellness Officer

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Brands We Work With

View Our Work

NNP Workshop

NNP Workshop

Unlock your NNP

NNP Workshop

Your eCommerce audit, minus the fluff.

The NNP Workshop is your straight-talking, no-waffle walkthrough of what’s working, what’s broken, and what’s blocking growth. We analyse your store, UX, code, and CRO setup – then deliver the whole thing as a short, punchy video with real-world fixes, not just feedback. No dust-gathering PDFs, just action you can take now. It’s how most of our partnerships start – and it’s what sets us apart.

The sooner we get your current problems out of the way, the sooner we can chase your next nice ones.

Book Your NNP Workshop

Magento 2 & Adobe Commerce

Magento 2 & Adobe Commerce

Magento & Adobe

Magento 2 & Adobe Commerce

More control. More freedom. Less compromise.

Magento 2 is for brands who need power, not patch jobs. It’s flexible, scalable, and perfect if your store needs to do more than off-the-shelf can offer. Adobe Commerce builds on that power – ideal for complex setups, B2B needs, or international scale.

We help you unlock the full potential of both platforms: custom builds, replatforming, long-term support, and continuous optimisation. As your Magento development agency (or whatever platform suits your business best) – we bring the technical depth and commercial brains to make it perform.

Talk Magento With Us

Hyvä

Hyvä

Hyvä Partners

Hyvä

Make Magento faster, cleaner, and easier to work with.

Hyvä strips out the legacy frontend stack and replaces it with something leaner – so your site loads faster, your dev team moves quicker, and your customers stop bouncing.

We use Hyvä to cut load times, simplify releases, and improve conversion without the cost of a full rebuild. It improves Core Web Vitals and enhances the user experience for everyone using your store – or working on it.

If you’re on Magento and speed’s a sticking point, this is where we start.

Speed Up With Hyvä

Shopify

Shopify

Shopify Development

Shopify

Fast, flexible commerce that keeps up.

Shopify is a strong fit for brands that want to move quickly and stay in control. Whether you’re launching a new store or scaling up fast, we help you make Shopify (or Shopify Plus) work for you – from storefront strategy to integrations and automation.

We bring the same strategic depth and performance-first mindset to Shopify builds as we do to Magento, so you get a platform that doesn’t just look good – it performs where it counts.

Lets Talk Shopify

Conversion Rate Optimisation

Conversion Rate Optimisation

CRO

Conversion Rate Optimisation

More from the traffic you already have.

We don’t just run A/B tests – we run experiments with purpose. Our conversion rate optimisation services focus on real data, friction fixes, and UX testing that turns traffic into revenue. Whether it’s your checkout, PDPs, or overall journey, we find what’s blocking your buyers, then we remove it.

Less Drop-Off. More Drop-In. Nicer questions to answer.

Book a CRO Audit

Maintenance & Support

Maintenance & Support

On-going Support

Maintenance & Support

You’re not on your own after go-live.

Some agencies disappear once the build is done. We don’t. Our retainer packages for maintenance and support, are designed to help you stay fast, secure, and optimised.

From bug fixes, to feature rollouts, performance tweaks to technical consultation – we keep things moving behind the scenes so you can focus on the bigger picture. Real support means showing up, not waiting for tickets. We’re here for all of it.

Get Ongoing Support

Our Process

1

Dig into the data

We start by digging into your users’ behaviours – including heatmaps, analytics, and checkout flows – to understand what’s slowing your site down or stopping people from buying. This gives you clarity on where revenue is being lost and where the biggest opportunities lie.

2

Build a plan that actually works

Once we know what’s going wrong, we map out a clear, focused plan based on your goals. You get practical, prioritised actions designed to improve conversion, speed up performance, and deliver results without wasting time or budget.

3

Make changes that move the needle

Design, dev, CRO – we don’t do shiny for shiny’s sake. We do performance-first changes that make your site faster, smoother, and more profitable. We test, we tweak, and we talk to you like a real person throughout.

4

Unlock your next nice problem

Once things are running better, the fun really starts. That’s when new headaches show up – the good kind. Things like “how do we scale without losing our margins?” or “can we finally automate fulfilment?” The next nice problems are where we shine.

What our clients say

 

I like working with Actuate because they care about what they do, they clarify the detail to get the job done right.  They have worked incredibly hard with our complex needs and have been on hand for help and advice every step along the way…

Catherine Lund-Barker
Elcometer
 

We have worked with Actuate for several years and have been constantly impressed by their work ethic, solid development skills and attention to detail. They continue to amaze us with their knowledge of Magento to meet our growing needs

Rob Dyer
Be My Bear
 

Without Actuate’s help and support, our original website wouldn’t have succeeded. Time was of the essence, and Actuate stepped in to deliver a swift turnaround. The new site has performed exceptionally well ever since. We continue to grow thanks to Actuate. ❤️ Thanks guys!”

Chantelle Telford
Robinsons of Bawtry
 

I worked with Actuate on the redevelopment of the Pickett London website. Their team is an excellent asset for any company or team, it was a pleasure to work with them – easy to communicate with, easy to reach and always willing to help.

Oliver Moser
Pickett
 

Working with Actuate is a pleasure — they are really trying to help, they listen and offer solutions to solve the problems. Thanks for all your help so far.

Rafael Bielinski
Buller Ltd

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