At Actuate, we don’t just deliver eCommerce services – we build the momentum that turns today’s headaches into tomorrow’s bigger, better challenges. From Magento 2 development, Adobe Commerce support and Shopify builds to CRO, UX design, Hyvä theme builds, and platform migration, we help scaling brands move faster, convert better, and stay ahead.
We’ve been in your seat. We know what it’s like when your store stops keeping up with your ambition. That’s why everything we offer is built around what actually shifts the needle, not just what ticks a box.
Our goal? To get you from “we need to fix this” to “what do we scale next?” That’s the shift. That’s the next nice problem to have.
Growth is never a straight line. Solve one headache and another one pops up: too many orders for current fulfilment, stock turning faster than forecasts, media budgets that finally justify bigger bets. That’s what we call next nice problems – and the quickest way to reach them is our NNP Workshop.
Think of it as an audit without the 40-page graveyard. We dig into your site, your data, and your customer journey to find the bottlenecks bleeding revenue – slow pages, checkout friction, hidden UX potholes, code that drags instead of drives. Fast, focused, no filler.
What you get isn’t a PDF you’ll never read. It’s a concise video walkthrough that shows exactly where the leaks are, a clear list of fixes (from “do it now” tweaks to bigger moves), and a roadmap that takes you from today’s pain to tomorrow’s better headaches.
Perfect for ambitious eCommerce teams who want to scale without guessing, trade without firefighting, and unlock the next set of challenges worth having.
A good-looking store means nothing if it doesn’t sell. Before we write a line of code, we dig into the data: customer behaviour, search habits, competitor benchmarks, and performance gaps. We map how people actually shop, where they drop, and what keeps them coming back, then build a clear roadmap that ties platform choice, feature set, and launch timeline to revenue goals.
We learn your products, your market, and what really moves your customers – price, speed, convenience, trust. That insight shapes every decision: navigation that surfaces your best-sellers fast, page layouts that speak to buyer needs, checkout flows that remove excuses to bounce. The result is a store that earns its clicks, turns visits into orders, and grows loyalty with every interaction.
With strategy baked in, the build launches right the first time and keeps improving, so the problems on your plate shift from “why aren’t we converting?” to “how far can we push this?”. Those are the next nice problems worth having.
Growth depends on a build that holds up under pressure. We create stores that stay fast, stable, and scalable, so your tech drives expansion instead of blocking it.
If your catalogue is complex, you run multiple storefronts, or you need B2B pricing, Magento / Adobe Commerce has the depth and flexibility to match. If you’re all about moving quickly – launching, testing, and iterating – Shopify / Shopify Plus is the better fit. When speed and lean running costs matter most, Aero Commerce delivers a lightweight, high-performance alternative.
We design, build, and integrate everything – ERP, WMS, CRM, payments, fulfilment – so orders keep flowing and customers stay happy.
Clean code, solid integrations, future-proof architecture: a site built to last four or five years without a rebuild saves budget, protects uptime, and frees your team to tackle the next nice problem – more traffic, bigger ranges, new markets.
Every second on your site is a chance to win or lose a sale. We strip out clutter, speed up every click, and guide customers from first glance to “order confirmed” without friction. Strong UX builds trust fast; 75 percent of users judge a brand’s credibility on looks alone (Stanford Web Credibility). And the pay-off is huge: Forrester says every £1 put into UX returns about £100 in revenue.
We design experiences that load quickly, feel intuitive, and keep shoppers coming back – so you’re not just looking good, you’re selling more. Ready to see what better UX can do for your bottom line? Let’s talk about design that converts.
Give your Magento store a serious boost with Hyvä.
Hyvä is a modern frontend framework explicitly built for Magento 2, designed to dramatically improve speed, performance, and user experience. By replacing Magento’s traditional (and often bloated) frontend stack with lightweight, streamlined code, Hyvä reduces page load times and simplifies development – without compromising design flexibility.
For your store, this means faster load times, better SEO performance, improved Core Web Vitals, and a smoother user experience across every device.
Stores using Hyvä regularly achieve sub-1.5 second load times, helping increase conversion rates and reduce bounce, particularly on mobile. Compared to traditional Magento frontends, Hyvä can cut frontend development time by up to 60%, making it easier to launch updates and deliver better ROI.
Your store keeps working only if someone keeps working on it. We provide continuous support – patching code when updates land, frequently reviewing statistics and figures, and jumping on issues before shoppers notice. We offer continuous CRO, which will turn that data into steady lifts in conversion and average order value, while small feature requests move from idea to live without slowing trade.
When the site runs smoothly, the challenges that remain are the next nice problems: handling higher order volumes, deciding whether to double ad spend as ROAS climbs, and planning your first international storefront. Whatever comes next, you’ll know we’re right there with you.
Daniel WrightTheir team leverages their expertise to provide sound opinions and advice to guide the project in the right direction.
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