For every second delay in a website’s page load speed, conversions can fall by 7%.Whilst for mobile sites, every second delay can see your conversions plummet by a huge 20%.
B2C consumers are particularly unforgiving – Recent research has shown that a two second delay will increase your bounce rate by a whopping 103%. What’s more, 47% of visitors will abandon a website entirely if it takes longer than 3 seconds to load fully.
A core metric for Google’s search ranking, too, ignoring your site’s speed, agility and performance will prove costly.
Thank goodness there’s a solution!