eCommerce Strategy - Actuate Digital

Transform Your Digital Commerce Presence

At Actuate Digital, we don’t just build online stores—we architect digital experiences that convert visitors into customers and customers into advocates. Our data-driven eCommerce strategies unlock sustainable growth and prepare your business for the next nice problem to have: managing unprecedented success.

We combine strategic insight with technical excellence to create eCommerce solutions that deliver real business impact. Through meticulous audience analysis, competitive benchmarking, and performance optimisation, we build digital commerce environments that resonate with your target market and drive measurable results.

Our team of specialists works at the intersection of commerce, technology, and human behaviour to craft experiences that feel intuitive to your customers while strategically guiding them through their buying journey. We prioritise not just what sells today, but what builds lasting relationships and recurring revenue streams—transforming your digital presence into a sustainable competitive advantage.

If you don’t need it, we don’t sell it.

Our knowledge of proven techniques comes from years of experience, so if we don’t believe that certain solutions will drive conversion optimisation and your company’s growth, we won’t provide those eCommerce services. (We like to sleep at night).

Using real insights, let’s create a clear, data-driven strategic roadmap capable of effortlessly adapting to your changing marketplace and consumer demand, scaling with you as you grow.

Long-term partnerships.

It’s all about long-term, strategic eCommerce partnerships, working in collaboration towards one joint goal – smashing your business growth goals.

Taking the time to get to know you, your products, your customers and your marketplace, we understand what makes your customers tick, what drives them, and what challenges they face – let’s then translate this into engaging, benefits and solutions-focused, functional customer-centric design, boosting your sales and brand loyalty.

As you reach your goals, you’ll receive ongoing collaborative support, evaluating the progress made and what’s needed to drive your business even further forward – the sky’s the limit, and there’s no stopping you.

Knowing your Audience.

Your customers are individuals; all at different stages of their buying journeys, so how do you speak directly to them all?

Us humans all make buying decisions with one thing: emotion. Subconsciously, we want a brand to ‘see us’, to understand us, and to help us find the solution to our particular issue.
This recognition forges connection: connection sparks emotion – and emotion sells.

Through customer profiling and audience segmentation, we’ll create bespoke audience personas. By knowing your audience, you’ll enter the conversation in your reader’s mind, identifying their needs and removing their objections, leaving them in no doubt that your product is a ‘must have’.

Effortless Customer Journeys.

The average person’s digital attention span is just 8 seconds, and seemingly it’s getting shorter. So, when it comes to your user experience, the quicker, easier and simpler a site is to travel through the better.

Removing all potential barriers to conversion, our clever eCommerce site developers will limit clicks and improve navigation, designing a consumer-focused site that flows naturally. The fewer hoops you make your customers jump through, the more likely they’ll be to make a purchase.

Let’s metaphorically take your website visitor by the hand, seamlessly leading them step-by-step through your website, and straight to your ‘buy now’ button.

CTA Message

Real Audience Research.

We know from our years of experience that it’s never a case of making a few assumptions and a handful of changes here or there and hoping for the best.

Data-driven eCommerce conversion rate optimisation highlights where improvements are needed, but strategic A/B split testing is vital. After all, you never can tell how your audience will respond until publication.

As your conversion optimisation agency, we’ll test two separate versions of the same website, dividing traffic between both, and gathering data on the most successful version. When judging the impact of your changes on your customer’s on-site experience, these tests are highly effective, using real people to achieve real results.

Data-driven Insights.

Your site will undergo constant monitoring to ensure you maximise every visit through a continuous programme of highly effective improvements.

Our holistic approach to your conversion rate optimisation will always circle back to your key business targets, along with Google Analytics metrics, such as average basket value, abandoned cart rates and customer acquisition channels.

We consider everything that contributes to a sale, not just the conversion event itself – What generates traffic, those conversion barriers that might see your visitors clicking the back button, and the emotive content that will drive action.

Your data-driven reports, and your subsequent site tweaks will optimise your sales funnel, resulting in a reliable stream of conversions.

Recent Successes.

Magento 2
Hyvä

Willow & Hall

Magento 1 to Magento 2 Migration for Bespoke Home Furnishing Supplier

Shopify
Strategy & Consulting

Robinsons of Bawtry

Swift migration to Shopify to help launch this fashion retailer

Magento 2
Hyvä

Helmet City

Hyvä rebuild for motorbike accessories supplier

Strategy & Consulting
Design/UX

Reliant

Hyvä front-end rebuild for UK based technology retailer

View More Work

Testimonial from Daniel Wright, Acquisition & Retention Manager, Reliant

Their team leverages their expertise to provide sound opinions and advice to guide the project in the right direction.

Daniel Wright
Reliant

What our clients say

I like working with Actuate because they care about what they do, they clarify the detail to get the job done right. They have worked incredibly hard with our complex needs and have been on hand for help and advice every step along the way…

Catherine Lund-Barker
Elcometer

Without Actuate’s help and support, our original website wouldn’t have succeeded. Time was of the essence, and Actuate stepped in to deliver a swift turnaround. The new site has performed exceptionally well ever since. We continue to grow thanks to Actuate. ❤️ Thanks guys!”

Chantelle Telford
Robinsons of Bawtry

I worked with Actuate on the redevelopment of the Pickett London website. Their team is an excellent asset for any company or team, it was a pleasure to work with them – easy to communicate with, easy to reach and always willing to help.

Oliver Moser
Pickett

We have worked with Actuate for several years and have been constantly impressed by their work ethic, solid development skills and attention to detail. They continue to amaze us with their knowledge of Magento to meet our growing needs

Rob Dyer
Be My Bear

Working with Actuate is a pleasure — they are really trying to help, they listen and offer solutions to solve the problems. Thanks for all your help so far.

Rafael Bielinski
Buller Ltd