The UK licensee for one of the world's most recognised premium beauty brands.
Client
Revitalash
Sector
Cosmetics
Platform
Shopify Plus
Project Time
6 Weeks
15%
Increase in UK Sales
A purpose-built UK store gave the brand a dedicated, optimised presence in one of its key markets.
80%
Faster Than the US Site
A lean, performance-first Shopify Plus build outperformed the global brand’s own US platform from day one.
3.6%
Conversion Rate on Day One
The new store converted immediately, no bedding-in period, no soft launch, just results from the moment it went live.
A Global Brand Needed a UK Home
RevitaLash is one of the world’s most recognised premium beauty brands: lash serums, brow conditioners, and hair care products sold in almost every country, with a product selling every 30 seconds worldwide. Founded by an ophthalmologist who created the original lash conditioner for his wife during her breast cancer treatment, the brand carries a story and a reputation that few competitors can match.
When HaparGrace took on the UK license for RevitaLash, they needed more than just a localised version of the existing global site. They needed a standalone UK store that could match the brand’s premium positioning, handle high-volume sales from day one, and deliver a better, faster experience than what already existed internationally.
The brief was clear: build it fast, build it on brand, and build it to sell.
Six Weeks from Brief to Live.
Six weeks is a tight timeline for any ecommerce build. For a globally recognised premium beauty brand with exacting brand standards, it demands a team that knows exactly what matters and doesn’t waste time on what doesn’t.
We built the RevitaLash UK store on Shopify Plus, chosen for its ability to handle high-volume traffic and transactions out of the box, with the flexibility to deliver a premium brand experience without the overhead of a more complex platform. Every decision was made through the lens of two priorities: does it match the brand, and does it convert?
Six Weeks, Zero Compromises
When HaparGrace took on the UK license for RevitaLash, a brand selling a product every 30 seconds worldwide, they needed a standalone store that matched the brand’s premium positioning from pixel one. We built it on Shopify Plus in six weeks, chosen for its ability to handle high-volume traffic out of the box with the flexibility to deliver a premium brand experience without unnecessary complexity.
Every element was designed to sit seamlessly alongside the global brand presence, matching the visual language, typography, colour palette, and premium feel that RevitaLash customers expect in every market. Subscription functionality was built as a core part of the shopping experience rather than an afterthought, making it easy for customers to commit to regular replenishment cycles for lash serums and conditioners that deliver results through consistent use. Recurring revenue was baked into the platform from launch.
Performance was treated as a non-negotiable priority. A lean, performance-first build delivered a site that loads 80% faster than the brand’s own US platform, a detail that matters for conversion, for SEO, and for the perception of a brand that positions itself at the top end of the premium beauty market. The store converted at 3.6% from day one with no bedding-in period.
Pixel-Perfect Brand Consistency
We built the UK store to sit seamlessly alongside the global brand presence, matching the visual language, tone, and premium feel that RevitaLash customers expect. From the product photography and typography to the colour palette and page layouts, every element was designed to feel native to the brand rather than bolted on. For a licensee launching in a new market, that consistency is what separates a credible local presence from one that undermines the global brand.
Subscription-First Commerce
RevitaLash’s products are designed for ongoing use, lash serums and conditioners that deliver results over weeks and months of consistent application. Subscriptions aren’t just a nice revenue model; they’re how the product is meant to be used. We built subscription functionality as a core part of the shopping experience, making it easy for customers to commit to a regular replenishment cycle and ensuring recurring revenue was baked into the platform from launch rather than added as an afterthought.
What did this mean for RevitaLash UK?
In six weeks, HaparGrace went from securing the UK license to having a live, high-converting Shopify Plus store that outperformed the brand’s own US platform. The speed of delivery meant no lost trading time, and the quality of the build meant the brand’s premium reputation was protected from the first click.
1
A UK Store That Matches a Global Brand
RevitaLash’s premium positioning was maintained flawlessly in the UK market: brand consistency, product storytelling, and the clinical heritage all came through in a store that feels like a natural extension of the global brand rather than a regional spin-off.
2
Subscription Revenue from Day One
With subscription commerce built into the core of the shopping experience, recurring revenue started flowing immediately, aligning the business model with how RevitaLash products are actually used and creating a predictable, growing revenue stream.
3
Faster, Better, and Converting Immediately
80% faster than the US site. 3.6% conversion rate from launch. 15% increase in UK sales. The numbers proved that a lean, focused, performance-first build on Shopify Plus can outperform a larger, more established platform. And do it in six weeks.
