Luxury designer fashion store.
Client
Robinsons of Bawtry
Sector
Luxury Fashion
Platfrom
Shopify
Project Time
Robinsons of Bawtry
230%
increase in site traffic
2,364%
increase in conversion rate
3,475%
increase in revenue
Project Overview.
A statement website for statement clothing brands.
The epitome of luxury, Robinsons of Bawtry offer a curated selection of the finest clothing; every piece making a statement. An official authorised retailer of esteemed brands in the north-east since 1986; the store offers luxurious sophistication to their customers.
Client Challenges.
The Problem.
Stuck with an underperforming website that struggled to deliver the little traffic it received due to a poor user interface and low SEO scores, Robinsons of Bawtry were losing money and losing hope.
Time was of the essence, to support the physical retail store, we urgently needed to drive revenue back into the business through their online channel.
Our Solution.
How we Helped.
The amount of eCommerce dev time required to bring it up to speed on the existing platform would have taken a lot of time and money. A fast turnaround was needed; delivering an SEO-friendly site that was fit for purpose; one that produced a strong ROI.
Our collaborative in-depth discovery session revealed all that had been holding the store back. Our UX and UI experts devised an effective eCommerce strategy, improving the site’s features and useability. By migrating the store to Shopify, Robinsons of Bawtry would have all the functionality their customers needed to increase engagement and spend longer browsing on-site to drive increased sales.
Effective integration with the store’s ePos till system escaped the daily inventory management headaches, whilst re-platforming reduced overall operating costs.
Within 3 months, the new-look store launched – with orders flooding in from day one.
Designed for the Customer Journey.
Built from the ground up, making the site unique to Robinsons of Bawtry was essential, mirroring this premium store’s superior proposition. With the right foundation blocks, we created a fashion store that worked seamlessly for its visitors, using the platform’s extensive modules and widgets to show their products in the best light possible.
Optimised to Convert.
We focused on the user experience and the unique customer journeys that visitors would take through the site. Our eCommerce conversion rate optimisation specialists transformed the Robinsons of Bawtry’s shopping experience with chunky buttons, clear payment options, and benefit-driven copy that removed conversion barriers, such as a product care guide.
Packed with advanced features and tools displaying options for each product, the site was designed to maximise engagement, whilst the functional user-friendly interface provided easy navigation, all the way through to the fast, secure, checkout.
Our Long-term Partnership.
Continually seeking to improve conversion, our experts are keeping a close eye on the data, tweaking content, features and spotting additional barriers to conversion like hawks. We’ve recently added Shopify POS to remove a rather overloaded POS system, saving money and keeping product data and their synchronisations in one central stock management hub – giving Robinsons a much clearer view of how much the business is turning over at any one point.
We’re now planning for a move to Shopify Plus, which includes helping them to upgrade to new features around the checkout and increase overall efficiencies.
What did this mean for Robinsons of Bawtry?
Orders continue to flood in through the new site, so much so that Robinsons of Bawtry needed to recruit new members of the team to manage the online platform and explore new logistics partnerships to meet the customer demand – nice problems to have.
- Refined operational efficiency & seamless ePOS system integration
- Reduced eCommerce platform costs
- Advanced functionality and site navigation
- Improved customer shopping experience
- Increased SEO and Google Core Web Vitals scores
