This one is a bigger deal than the coverage suggests, and a lot of Shopify brands still haven’t heard about it.
As of April 2026, Shopify has made native B2B features available on Basic, Grow and Advanced. Plus is no longer the only way in. If you’ve been running wholesale through workarounds, a second store, or a stack of third-party apps because B2B was locked behind a Plus licence, that’s over.
What’s now available on all plans
The features that have come down from Plus are genuinely useful if you’re running wholesale alongside retail.
- Company profiles: proper B2B company accounts with multiple contacts, locations and assigned payment terms. This is the foundation of any real wholesale relationship, and until now you were faking it with customer tags.
- Customer-specific pricing via catalogs: up to three B2B catalogs with custom pricing, assigned through Shopify Markets. Different prices for different accounts without building your own discount logic or paying a price rule app to do it badly.
- Payment terms: Net 15, Net 30, Net 60. Invoice your wholesale customers and give them time to pay rather than demanding card details at checkout. If you do any meaningful wholesale volume, this one alone changes how you operate.
- Volume pricing: tiered pricing by quantity, natively, without a third-party app doing the work and adding weight to every page.
- Vaulted credit cards: wholesale customers can save payment methods for repeat orders, which takes most of the friction out of reordering.
ACH payments have also come to non-Plus plans in the US. Not relevant if you’re UK-based, but the rest of the list applies.
What’s still Plus-only
Worth being clear about where the line sits, because the Plus feature set is still the fuller one.
Unlimited B2B catalogs are Plus. Off Plus you get three active catalogs. If you have a handful of wholesale account types that’s plenty. If you’ve got complex tiered pricing across a lot of customer segments, you’ll hit the ceiling.
Direct catalog assignment to individual companies and locations, rather than going via Markets, is also still Plus. That distinction matters if your pricing logic doesn’t map cleanly onto a market-based structure, which in my experience is most brands who grew their trade list one relationship at a time.
Partial payments and deposits stay on Plus. High-value orders where you want a percentage upfront and the balance on fulfilment can’t be done natively off Plus yet.
And the full B2B storefront, a separate portal with login-gated pricing and its own customer journey, remains a Plus capability.
Who this actually matters for
The brands this changes things for are the ones doing moderate B2B volume next to their main retail operation. A home and garden brand supplying garden centres. A fitness brand selling into gyms and studios. A lifestyle brand with a trade programme bolted on the side.
If your wholesale side is fairly straightforward, three catalogs and native payment terms probably cover it. You can run the whole thing inside Shopify now, without a second store and without the app bill. I’ve seen brands carrying a separate wholesale site for years purely because of this, and paying for the privilege twice over.
If it’s complex, several pricing tiers, lots of account types, high-value orders with split terms, Plus still makes more sense, and the extra B2B capability is a real part of what you’re paying for.
What to check in your setup
If you’re off Plus and currently running wholesale through a third-party app, go and look at whether the native tools now do what you need. Native tends to be more reliable, performs better, and takes a line off your app bill. The three-catalog limit is the constraint to measure yourself against.
And if you’re on Plus partly because you needed B2B, and you’re not really using the rest of what Plus gives you, that’s worth revisiting properly. I’ve written about when Plus is actually worth it, and the arithmetic has genuinely changed since April. Either way it’s the kind of thing we’d work through with you as part of our Shopify service.
Are you running wholesale off Plus yet?
