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Mat O'Connor
Shopify Shopify Editions Fall 2026: What UK Merchants Need to Know
5 Min Read
Shopify Editions Fall 2026 dropped a lot. What a UK store should act on before Black Friday, what to plan for January, and what's fine to watch for now.
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Conversion Rate Optimisation You can’t see conversion problems when your website is on fire
4 Min Read
Mat's eCommerce Expo 2026 talk, written up. Why fires crowd out growth work, three questions to find the real cause, and the maths on what it costs you.
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Shopify Shopify App Security: What the October Checkout Hijack Means for Your Store
5 Min Read
Shopify app security after the October checkout hijack. What happened, why your theme looked clean, and how to cut your store's exposure in an afternoon.
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Conversion Rate Optimisation Last Minute Tips to Maximise Conversions for Black Friday (Without Slashing Your Margins)
7 Min Read
Short on time? These last-minute Black Friday tips show how to increase conversions fast - simplify checkout, improve page clarity and reduce abandonment.
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Magento eCommerce Mage Camp 2026 Roundup
4 Min Read
Mat's Mage Camp 2026 lightning talk on retainers lost to firefighting, what developers said afterwards, and why Manchester needed a day for Magento.
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Magento eCommerce PHP2Shell: How Our Hosting Partners Kept Every Client Store Online
3 Min Read
PHP2Shell let attackers take over servers with one request. How Corefinity and Hypernode patched fast enough that none of our clients went offline.
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Conversion Rate Optimisation Maximise Conversions for Cyber Monday: Strategy, Marketing Ideas & SEO
7 Min Read
Cyber Monday conversion strategy for UK eCommerce: the marketing ideas, SEO and site fixes that turn fast-moving bargain hunters into orders. Read the guide.
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SEO SEO Tips for Black Friday (That Don’t Involve Spending More)
8 Min Read
Boost Black Friday traffic without upping ad spend. Learn how to rank faster with evergreen pages, high-intent keywords, content and page speed optimisation.
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Shopify The Best Shopify Plus Agencies in Manchester (2026)
4 Min Read
Every Shopify partner agency in Manchester, from Shopify's own directory: 17 agencies, their tier, what they do, and five questions to ask before hiring one.
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