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Digital Strategy

How to Write Effective Meta Descriptions

By Mat O'Connor 1 Min Read

Meta descriptions are brief summaries of a webpage that appear in search engine results pages (SERPs). They are a crucial component of on-page optimisation…

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Digital Strategy

The difference between on-site and off-site SEO

By Mat O'Connor 2 Min Read

The difference between on-site and off-site SEO Search engine optimisation, or SEO, is a critical component of any successful digital marketing strategy. When it…

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Ecommerce

GA4: Are You Ready and The Latest Updates

By Mat O'Connor 1 Min Read

GA4: Are You Ready and The Latest Updates Google Analytics 4 (GA4) is the latest version of the popular analytics tool, replacing the older…

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Ecommerce

Myths & Facts About eCommerce 

By Mat O'Connor 3 Min Read

Being one of the top digital agencies in the UK, the team here at Actuate speak to lots of people during a typical year,…

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Digital Strategy

Getting to grips with local SEO – Part 2 

By Mat O'Connor 2 Min Read

In October 2020 we featured our first local SEO blog post and promised to follow up with a second containing even more tips and…

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Ecommerce

5 eCommerce Predictions And Trends For 2021 

By Mat O'Connor 2 Min Read

5 eCommerce Predictions And Trends For 2021. Due to the COVID pandemic, global eCommerce sales soured during 2020.

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SEO

How To Know Your SEO Is Working 

By Mat O'Connor 11 Min Read

How To Know Your SEO Is Working SEO or Search Engine Optimisation is a multi-billion pound industry with a seemingly endless supply of "experts"…

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Ecommerce

Conquering eCommerce Conversion Rates

By Mat O'Connor 5 Min Read

Conquering eCommerce Conversion Rates. Are you besieged continuously with three-letter acronyms and wish for once that someone would explain

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Digital Strategy

SEO Jargon Buster (Additions) Part 2

By Mat O'Connor 3 Min Read

Deepen Your SEO Knowledge Homepage or Home Page The index page of a website which is the initial page seen when visiting the domain…

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