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Mat O'Connor

Insights

Preparing for Black Friday

By Mat O'Connor 4 Min Read

Preparing your eCommerce store for Black Friday and Cyber Monday: how to plan offers, stock, site speed and marketing for the biggest sales weekend.

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Insights

The Future of eCommerce with Magento 2.4

By Mat O'Connor 4 Min Read

Magento 2.4 explained: the security, performance and B2B features in the release, and what they mean for your eCommerce store. Read the highlights.

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Insights

5 Easy Ways To Increase Customer Retention And Sales

By Mat O'Connor 3 Min Read

5 easy ways to increase customer retention and sales, because keeping customers costs far less than finding new ones. Practical tips for online stores.

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Insights

Scale and Grow Your Online Business

By Mat O'Connor 4 Min Read

How to scale and grow your online business: practical steps to adapt your eCommerce operations, website and marketing to meet growing demand.

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Insights

How a Poorly Managed Data Feed Affects Your Sales

By Mat O'Connor 4 Min Read

How poorly managed product data affects your eCommerce sales, and the steps to keep your data feed accurate, consistent and working for you.

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Insights

How will social shopping shape 2017?

By Mat O'Connor 2 Min Read

How social shopping shaped eCommerce in 2017: social media, shoppable posts and customer reviews, and how retailers can make the most of them.

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eCommerce

Using personalisation to boost conversion rates

By Mat O'Connor 2 Min Read

Using personalisation to boost eCommerce conversion rates: tailored content, offers and experiences that turn more of your browsers into buyers.

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Insights

Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI

By Mat O'Connor 3 Min Read

Why Google Shopping ads convert better than text ads and deliver better ROI: how product listing ads work and how to get more from them.

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Insights

5 things to do when selling to millennials

By Mat O'Connor 2 Min Read

5 things to do when selling to millennials online: what this generation expects from brands, and how to market your products to them.

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