Fashion Ecommerce Agency | Shopify & Magento

Fashion stores built around size, stock and returns

We’re Actuate, an ecommerce agency in Manchester, and fashion is one of the sectors we know best, on Shopify and on Magento. If you’d rather meet in person, we’re right next to Piccadilly station.

Fashion online lives or dies on size, stock and returns. A shopper can’t find their size, the colour they wanted is out, or the last pair came back because it didn’t fit, and each of those is a sale gone.

So we start with how your customers actually shop.

Most projects start with an NNP Workshop.

Book my NNP Workshop

Development Built to Move Fast

For a brand-led store with frequent drops and a team that wants to launch without a developer, we’d usually put you on Shopify or Shopify Plus. If you’ve got a big catalogue and need control over every variant, Magento or Adobe Commerce does that better, and we’ll tell you which.

Shopify and Shopify Plus suit fashion brands that need to move quickly, from launching new products to running stores and online from one stock pool.

Magento Open Source is the right fit if you’ve got a big catalogue and need control over variants, lookbooks and returns, without a licence fee.

Adobe Commerce adds segmentation, dynamic promotions and custom checkout flows for brands selling internationally or running more than one store.

Help me choose a platform

UX & UI That Makes Buying Easy

In fashion, the difference between browsing and buying usually comes down to how quickly someone finds the right size, style and colour. We cut the clicks it takes to get there, surface back-in-stock alerts and make the mobile journey work for people who already know what they want.

The result is fewer blockers and more completed orders, in a layout that still looks like your brand.

Show me how you design

Support That Keeps the Sales Coming

Peak season, new ranges and campaign days all land on the site at once. On a retainer we keep it fast, roll out updates and new features as you grow, and run CRO on the traffic you’re already paying for, with a call every fortnight.

Whether it’s new payment options, better filters or getting ready for the next sale, the team that knows your site does the work.

Keep my site growing

Robinsons of Bawtry

Robinsons of Bawtry came to us after putting £50k into a custom Aero Commerce build that couldn’t reliably take a sale, and every change needed costly custom development.

We moved the whole store to Shopify in three months, keeping their ePOS link and every bit of their data. Three weeks after launch they had more orders than they could keep up with. Conversion has gone up 109% and visitor numbers have nearly quadrupled, and between the two, revenue is up 551%.

View Case Study

Client Robinsons of Bawtry

Sector Luxury Fashion

Platform Shopify

Project Time 3 months, then retained

Increase in Conversion Rate

A Shopify store built on the basics done well replaced a platform that was stopping people buying.

109%

Increase in Revenue

A working store, better UX and ongoing CRO drove the rise in revenue.

551%

Increase in Visitors

A faster, properly structured site brought far more people through the door.

298%

What our clients say

"What impressed us most was how quickly Actuate identified the root cause. Within the first call they'd spotted the metadata issue that had been tanking our traffic. Everything that followed has been just as sharp."

Mitch Tamcken AutoID

I like working with Actuate because they care about what they do, they clarify the detail to get the job done right. They have worked incredibly hard with our complex needs and have been on hand for help and advice every step along the way...

Catherine Lund-Barker Elcometer

Without Actuate's help and support, our original website wouldn’t have succeeded. Time was of the essence, and Actuate stepped in to deliver a swift turnaround. The new site has performed exceptionally well ever since. We continue to grow thanks to Actuate. ❤️ Thanks guys!”

Chantelle Telford Robinsons of Bawtry

Their team leverages their expertise to provide sound opinions and advice to guide the project in the right direction.

Daniel Wright Reliant

I worked with Actuate on the redevelopment of the Pickett London website. Their team is an excellent asset for any company or team, it was a pleasure to work with them - easy to communicate with, easy to reach and always willing to help.

Oliver Moser Pickett

Working with Actuate is a pleasure — they are really trying to help, they listen and offer solutions to solve the problems. Thanks for all your help so far.

Rafael Bielinski Buller Ltd

We've worked with Actuate for several years and the results have been consistent. Conversion rate up 113%, AOV up, bounce rate down. They know our business inside out, and it shows.

Rob Dyer Be My Bear

Frequently Asked Questions.

Get in Touch

Yes. Clear size guides, fit information and better product content cut the avoidable returns that eat into your margin.

Yes. We build stores that make launching new collections and running promotions quick, without needing a developer every time.

Yes. We set up multi-currency, international shipping and localised experiences so you can expand into new markets cleanly.

Shopify and Shopify Plus for fast, brand-led stores, or Magento and Adobe Commerce where you need deeper control. We match the platform to your ambitions.