Health & Beauty eCommerce | Shopify & Magento Specialists

Fast turnaround, high expectations, and customers who want results.

Selling beauty and wellness products online means managing bundles, subscriptions, and personalisation, while still delivering a fast, clean, mobile-first shopping experience.

We build eCommerce setups that are easy to update, quick to scale, and optimised to convert, and always ready for your next nice problem, whether you’re launching a skincare line, selling more supplements, or managing thousands of SKUs across regions.

Let’s talk eCommerce

Development That Works Behind the Scenes Smooth tech, smart structure, fewer blockers.

Shopify & Shopify Plus are ideal for brands looking to scale fast without getting tangled in complex development. Great for running product drops, influencer campaigns, or regional storefronts, and simple to use across teams.

1

Magento Open Source gives you control over bundles, variants, subscriptions, and more. If you’ve got complex product logic or a growing range, it’s a reliable, future-proof base for your successful business.

2

If you want a little more power for your international brand or larger-scale business, Adobe Commerce adds even more power: rule-based promotions, advanced personalisation, B2B capabilities, and scalable backend workflows.

3

Aero Commerce is lean, fast, and efficient, perfect for brands that want to reduce infrastructure costs without sacrificing performance.

4

Hyvä Themes deliver fast-loading, conversion-focused Magento storefronts that improve the customer journey and reduce drop-offs, especially on mobile.

5

Explore eCommerce development

UX & UI That Builds Trust

Skincare, supplements, wellness, customers need clarity.

Buying health and beauty products online is personal. Shoppers want to feel confident about what they’re choosing and clear about what it’ll do. We make that process simple, helpful, and effortless.

We help you present ingredients and benefits in a way that’s easy to understand. We design intuitive flows for subscriptions and refills. We make sure your PDPs, promotions, and checkouts work hard across every device, because most of your customers are buying on mobile.

See our UX & UI process

Support That Keeps You in Control

You focus on growth. We’ll keep your site in shape.

Whether you’re updating stock, running seasonal campaigns, or exploring loyalty features, we’re here to keep your eCommerce engine moving. We handle platform updates, performance optimisation, CRO testing, and feature implementation, all as part of ongoing support.

What support includes

Why It Works

Proof your platform’s doing its job.

Health and beauty eCommerce is fast-moving and competitive. Better performance means a direct uplift in sales.

Brands that migrate to Magento 2 see up to a 20% lift in conversion rates and 29% improvement in performance post-launch
Sites using Hyvä for Magento regularly load in under 1.5 seconds, which can lead to reduced bounce rates and stronger SEO
Shopify Plus users report a 35% reduction in time-to-launch for new product lines and faster campaign execution (source: Shopify Plus Retail Report).

Ready to see what better eCommerce can do for your brand?

Let’s build a site that sells smarter, scales faster, and clears the path for your next nice problem.

Book a call

Revitalash

When HaparGrace secured the UK license for RevitaLash, a product that sells every 30 seconds worldwide, they needed a premium UK storefront built fast.

We delivered a pixel-perfect Shopify Plus store in just six weeks, with subscription commerce baked in and performance at its core.

The store launched to immediate impact: a 3.6% conversion rate from day one, 15% increase in UK sales, and load times 80% faster than the existing US site.

15% Sales Increase

80% Faster Load

3.6% Conversion Rate

View Case Study

I like working with Actuate because they care about what they do, they clarify the detail to get the job done right.

Catherine Lund-Barker Elcometer

Our Work

"What impressed us most was how quickly Actuate identified the root cause. Within the first call they'd spotted the metadata issue that had been tanking our traffic. Everything that followed has been just as sharp."

Mitch Tamcken AutoID

I like working with Actuate because they care about what they do, they clarify the detail to get the job done right. They have worked incredibly hard with our complex needs and have been on hand for help and advice every step along the way...

Catherine Lund-Barker Elcometer

Without Actuate's help and support, our original website wouldn’t have succeeded. Time was of the essence, and Actuate stepped in to deliver a swift turnaround. The new site has performed exceptionally well ever since. We continue to grow thanks to Actuate. ❤️ Thanks guys!”

Chantelle Telford Robinsons of Bawtry

Their team leverages their expertise to provide sound opinions and advice to guide the project in the right direction.

Daniel Wright Reliant

I worked with Actuate on the redevelopment of the Pickett London website. Their team is an excellent asset for any company or team, it was a pleasure to work with them - easy to communicate with, easy to reach and always willing to help.

Oliver Moser Pickett

Working with Actuate is a pleasure — they are really trying to help, they listen and offer solutions to solve the problems. Thanks for all your help so far.

Rafael Bielinski Buller Ltd

We've worked with Actuate for several years and the results have been consistent. Conversion rate up 113%, AOV up, bounce rate down. They know our business inside out, and it shows.

Rob Dyer Be My Bear

Frequently Asked Questions.

Yes. We build stores that stay fast under heavy traffic. Revitalash launched their UK store ready to handle high-volume sales from day one.

Yes. Subscriptions, replenishment and loyalty keep beauty customers coming back, and repeat purchase is where the profit is.

Yes. Premium positioning needs a fast, polished, on-brand store. Revitalash needed exactly that for their UK site, and that is what we delivered.

Shopify Plus for premium direct-to-consumer and subscriptions, or Magento and Adobe Commerce for larger or more complex ranges.