Health & Beauty Ecommerce Agency | Shopify Plus

Beauty stores people trust enough to buy from again

We’re Actuate, an ecommerce agency in Manchester building health and beauty stores on Shopify Plus and Magento, with subscriptions, bundles and loyalty built in. If you’d rather meet in person, we’re right next to Piccadilly station.

Skincare and supplements are personal, so people want to know exactly what they’re buying before they commit. If the ingredients are buried, the subscription is fiddly to set up or the page crawls on a phone, they leave and buy it somewhere else.

So we make the product clear and the repeat order easy.

Most projects start with an NNP Workshop.

Book my NNP Workshop

Development That Works Behind the Scenes

For a premium direct-to-consumer brand with subscriptions, we’d usually put you on Shopify Plus. If you’ve got a bigger or more complex range, or sell internationally on different pricing, Magento or Adobe Commerce does that better, and we’ll tell you which.

Shopify and Shopify Plus suit brands that run product drops, influencer campaigns or regional storefronts, and want a store every team can use.

Magento Open Source gives you control over bundles, variants and subscriptions, for brands with complex product logic or a growing range.

Adobe Commerce adds rule-based promotions, personalisation and B2B tools, for international brands and larger operations.

Help me choose a platform

UX & UI That Builds Trust

Buying health and beauty products online is personal. Shoppers want to feel sure about what they’re choosing and what it’ll do for them.

We present ingredients and benefits so they’re easy to understand, design subscription and refill flows that take a couple of taps, and make sure product pages, promotions and checkout work on a phone, because that’s where most of your customers are buying.

Show me how you design

Support That Keeps You in Control

Whether you’re updating stock, running seasonal campaigns or trying out loyalty features, we keep the site moving. Platform updates, performance work, CRO testing and new features all come as part of a retainer, with a call every fortnight and a full CRO audit every three months.

Keep my site growing

Revitalash

When HaparGrace secured the UK licence for RevitaLash, they needed a premium UK storefront built fast. We built them a Shopify Plus store in six weeks, with subscriptions built in from the start.

Pages loaded 80% faster than the brand’s own US site, the store converted at 3.6% from launch day, and UK sales went up 15%.

View Case Study

Client Revitalash

Sector Cosmetics

Platform Shopify Plus

Project Time 6 Weeks

Increase in UK Sales

A purpose-built UK store gave the brand a dedicated, optimised presence in one of its key markets.

15%

Faster Than the US Site

A lean, performance-first Shopify Plus build outperformed the global brand's own US platform from day one.

80%

Conversion Rate on Day One

The new store converted from the first day it went live.

3.6%

What our clients say

"What impressed us most was how quickly Actuate identified the root cause. Within the first call they'd spotted the metadata issue that had been tanking our traffic. Everything that followed has been just as sharp."

Mitch Tamcken AutoID

I like working with Actuate because they care about what they do, they clarify the detail to get the job done right. They have worked incredibly hard with our complex needs and have been on hand for help and advice every step along the way...

Catherine Lund-Barker Elcometer

Without Actuate's help and support, our original website wouldn’t have succeeded. Time was of the essence, and Actuate stepped in to deliver a swift turnaround. The new site has performed exceptionally well ever since. We continue to grow thanks to Actuate. ❤️ Thanks guys!”

Chantelle Telford Robinsons of Bawtry

Their team leverages their expertise to provide sound opinions and advice to guide the project in the right direction.

Daniel Wright Reliant

I worked with Actuate on the redevelopment of the Pickett London website. Their team is an excellent asset for any company or team, it was a pleasure to work with them - easy to communicate with, easy to reach and always willing to help.

Oliver Moser Pickett

Working with Actuate is a pleasure — they are really trying to help, they listen and offer solutions to solve the problems. Thanks for all your help so far.

Rafael Bielinski Buller Ltd

We've worked with Actuate for several years and the results have been consistent. Conversion rate up 113%, AOV up, bounce rate down. They know our business inside out, and it shows.

Rob Dyer Be My Bear

Frequently Asked Questions.

Get in Touch

Yes. We build stores to stay fast under heavy traffic, so a launch-day spike doesn’t slow your checkout down.

Yes. Subscriptions, replenishment and loyalty keep beauty customers coming back, and repeat purchase is where the profit is.

Yes. A premium brand needs a store that’s fast, polished and unmistakably yours, and that’s what we design and build for.

Shopify Plus for premium direct-to-consumer and subscriptions, or Magento and Adobe Commerce for larger or more complex ranges.